5 Best Ways to Adapt Your Marketing During the COVID-19 Pandemic
The coronavirus crisis has affected the world on a global scale and sadly, it’s going to be here for a while. Since most of us are working from home, we probably have a lot more time on our hands. There’s no time like the present to restructure and reevaluate your marketing strategies and no better company to assist with the creative elements!
We decided to compile what we think are top 5 best ways to adapt your business (or yourself) during the coronavirus pandemic.
Create Opportunity for Your Clients
With unemployment rates at an all-time high, people are looking for opportunities and things to learn. No matter what your sector, from high-tech to digital media, offering your clients free courses or online tools is a great way to boost traffic to your site and keep your company relevant. By offering free courses on various topics, or simple tutorials on how to use YouTube, you are creating opportunities for your clients to grow and adapt and fostering a culture of appreciation for your services or business in these difficult times. If you don’t know where to start, drop us a line and we’ll gladly help.
Content Focused on Customer Needs
By tailoring your content to your customers’ needs and concerns, you will undoubtedly connect better with your audience. If you are an online e-commerce selling clothing, offer a discount on your lounge wear (since let’s face it, we’ve all been wearing the same sweat pants for three weeks straight now.)
Don’t fret! If you don’t sell lounge wear, you can always choose to donate a percentage of proceeds from a product to your local health hero’s or another charity that has stepped up during the COVID-19 Pandemic. This enables a greater sense of unity between your business, your clients and the global picture we are facing today.
Focus on Online Services and Social Media
Since we can’t really leave our homes, operate our storefronts or non-essential services, a great way to refocus your marketing is by offering online services (where you can) and focusing on your social media.
We’ve seen gyms take to giving free classes online, chefs turn to digital platforms to provide cooking classes and the Tonight Show with Jimmy Fallon hosted from the comfort of his own home. Get creative. Offer your clients the opportunity to connect virtually!
Look for Ways to Give Back
If you can, look for ways to contribute to efforts throughout the crisis. If you are a restaurant, provide meals for the health heroes. If you are a clothing company, see if you can make or help make masks. There are multitude of different ways you or your company can get involved and nothing makes customers and clients happier than seeing the businesses they support, support them and their communities in return.
Keep Your Clients Informed
By sharing credible information, health tips and how your company has adapted with your users or clients, you are taking the initiative and demonstrating to them that in times of need, you or your business can be relied on. Not everyone reads the news or watches the press conferences, but your audience most definitely will notice a header titled, “Our Response to the Covid-19 Crisis.”
Utilizing these simple tips is a great way to keep your site traffic and your clients moral UP.
If you need help on how to optimize your marketing strategy through the crisis, we’ve been named as an award-winning full-service digital marketing agency, so we are here to help!
Written by Jade Levitt