Just Toys International is a worldwide company specializing in toys, licenced collectables and gifts for all occasions. Products are distributed to all major global hubs via the company’s offices–based in the States, Mexico, Spain, Japan, Hong Kong and elsewhere. By design, the company has a pliable and flexible structure, allowing them to pivot and respond rapidly to changing market demands. Both fans and licensing partners express consistent and emphatic product satisfaction.
The company owns major licenses including Minecrafft, Kirby, Sonic The Hedgehog, Hello Kitty, Rick and Morty and many others.
Our mission was to create a customized e-commerce platform that would be user-friendly and would satisfactorily cater to Just Toy’s target audience. Essentially, re-creating the brand and design for online consumers. With more than fifty of their products online, this required a degree of expertise and attention to detail in order to get it right.
From banners to functionalities, the website was redesigned from the ground-up going live on Shopify.
Outcomes of our work? A million people viewed the campaign in a mere four months. As importantly, their Instagram account went from a mere 700 followers to nearly 6500 followers in just over 20 weeks.