A Digital Marketing and Social Media Management Agency
PPC, CPC, these are terms that online marketers use to identify the sort of digital marketing strategy to direct traffic to a particular site through paid advertisements.
Search platforms like Google, Yahoo, Bing, etc all provide advertisers the ability to target online consumers based on the end-users search behavior, but what does that mean and why is it important for your business?
Let’s say that you have a new product or service that would be perfect for Patty, a 45-year-old, executive, living in a metropolitan city like Seattle, Chicago, New York, Los Angeles, Miami, Washington DC, Toronto, etc. who also enjoys fine dining.
With the help of Social Media 55’s PPC and CPC advertising experts, your ability to find, follow and attract Patty and the masses alike would be at your company’s fingertips. But, if you think that nano-targeting your ideal client is reserved for users only on Google, Yahoo, Bing, etc, you would be selling yourself and your digital marketing efforts short.
Throwing money at ads isn’t the best strategy unless you have a qualified and dedicated staff of digital marketing experts to tell you what benchmarks to set out and aim toward, and what spending mistakes to avoid altogether.
PPC is all about optimization
Conversion ratios, Cost-per-Click, Bid-based PPC, are all very important things that an online advertiser should be very aware of and competent in before taking on an online paid advertising campaign.
So that you are fully satisfied with the results of your PPC campaign, our team of PPC managers will curate an effective and consistent sequence of messages that take into account the proper tone, messaging, keywords, and user flow to produce the sales you’ve hired Social Media 55 to help you achieve.
But that’s not all, in an effort to continually and consistently improve on the service we deliver to our clients, our PPC experts and account managers will assess and analyze your PPC campaign(s) to ensure that it’s the most effective it can be.
Growing your business and its profits requires a PPC campaign to be fully optimized, and assessed on a daily, weekly, monthly and quarterly basis.
The very best approach to applying an effective PPC conversion rate is by constantly modifying and improving your ads. We never engage an autopilots approach. We are dedicated to maximizing every cent you spend on your advertising and will work hand-in-hand with you to make absolutely certain that your marketing advertising efforts return a positive return month after month.
Ready For PPC?
From split A/B testing, to lookalike audiences, retarget marketing and programmatic advertising are all well within our arsenal of tactics and strategies to delivering a winning campaign for our clients.
Be sure to contact us today.
Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions