Book Launch Marketing

Launch Correctly The First Time

Book Launch Marketing

Writing a book is an amazing accomplishment.  Creating something out of nothing is one of life’s greatest achievements, and should be celebrated for any artist trying to leave his or her mark on the world.  However, in order to do this, you want your project to get into the right hands! That means you want your piece of work – your blood, sweat and tears – to be read by a demographic that can appreciate your wit, nuance and imagination.  Look no further: read this article for some quick how-to’s related to Book Launch Marketing!

Launching a book is like having a baby.  You’ve probably been working on this project for 9 months or more, and it’s definitely been a labour of love!  Therefore you want to launch it to the world in the best, most efficient and most widespread way possible. Your audience is just waiting to read your incredible and unique material, but using the right tools will get it in front of the right eyes.  That’s where marketing comes in!

Q: What do I need to know to launch a book?

  • Technically, you should be working on the marketing campaign for your book at least six months prior to its release.
  • Your publisher will have a cover design ready to go in this timeframe.
  • Establish how long your print run will be with your publisher – the bigger your print run, the more marketing resources your publisher will allocate to your book.
  • Have a website: don’t launch a book without establishing an author website!
  • Inquire with your publisher about potential book tours for you and your work to be showcased around the world

Q: What is my Book Launch Marketing Checklist?

  • Post a cover reveal: show the world your book cover!  The anticipatory suspense and excitement will only get people wondering about what’s on the inside of those pages.  You’ll want to do this on your website, and on your publisher’s website as well.
  • Add a synopsis of your book to your website: summarize the cliffhanger moments and really hook the reader – but don’t give too much away!  This should be similar or exactly the same as what’s on the back cover or the inside sleeve summing up the narrative and leaving your audience wanting more.
  • Email your mailing list (if you have one).  Did you know that most revenue is generated from mailers?  Emails are extremely powerful – people check their inbox at least once a day.  That’s easy access into someone’s world! Show them why they should buy your book in the form of an email.
  • Update your author profile
  • Create an inventory of photographs for you to post – from Instagram to Facebook, to your own website, always have content ready to go that will promote your book and engage your followers.

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  • Run giveaways: get your potential audience interested by throwing them a bone!  Give away a handful of free books to people who subscribe to your mailing list. You’ll up your mailer list and your audience all at once!
  • Share early reviews of your book in your marketing material: people trust authentic sources, and all praise is good praise.  Be sure to share with your followers all the wonderful things that are being said about your book by those who have had an early sneak peek.
  • Create a countdown with social media posts
  • Share a book trailer video
  • Show readers a glimpse into your daily life
  • Send a launch day newsletter on the day of your book launch!
  • CELEBRATE!  Post celebratory social media content to show everyone how excited you are that your book is finally in the world!
  • Participate in Q&A sessions with your readers!  Offer them a forum to reach out to you, ask questions, and involve themselves in your life.  (Twitter is great for this kind of social interaction).


Q: How can I strategically increase book sales?

  • Do book tours and signings – nothing beats face to face interaction!  Your fans will love you for giving them the time of day, and for offering them a glimpse into what you’re working on next!
  • Find a launch team: get a marketing team to work on your book’s online presence
  • Launch your book for cheap, then increase the price later on
  • Reach out to influencers on Instagram and other social portals: people love seeing what their favourite individuals are doing on social media.  Make sure those individuals are reading YOUR BOOK!


Book Launch Marketing is an essential way to increase your book’s online presence.  Make sure you include marketing as part of your promotional campaigns for any work you have and want to see flourish in the marketplace!  The right Book Launch Marketing strategy can be a huge step towards establishing your online presence and increasing the demographic and purchases for your book! Be sure to learn more about Book Launch Marketing today!

Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions, concerns or projects you may need advice for!

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