CBD is the latest, hottest thing on the market. The bad news is that everyone’s getting on the bandwagon. The good news is that by establishing a CBD Marketing Strategy that sets you apart, your brand, business and CBD interests will be taken to the next level in the business world.
By 2020, it is estimated that CBD sales will hit the 1 billion USD landmark. Selling CBD oil online via an e-commerce website is a great way to get involved in this ever-increasing market. Before you launch your website and start your business, it is important to note that CBD marketing is its own little niche of the consumer world. However, there are various proven digital marketing tactics, strategies and approaches you can use to really make your CBD business stand out. It’s important to note that Amazon, Google and social channels won’t accept CBD products, and neither will TV, print or radio. So how does a CBD business stand out on the scene? Having a good marketing strategy is step 1.
What angles should I employ when building by CBD brand?
Build a social community: Using influencers is great, but don’t forget about everyone else. Every consumer should be treated like a VIP, and socials are an easy, accessible way to convey this feeling to your customers. Use Instagram, Facebook, Twitter, and be interactive with your customers. Initiate conversation with your customers, too, and put in the work to get to know exactly who they are and what their interests pander to.
Promote Wellness: Wellness is the pillar of the CBD community in that it promotes a worldview consistent with what’s out there today. Everyone is trying to live well, and CBD can be a major part of that endeavour. Show your consumers why CBD and wellness correlate. Explain to them
Educate, educate, educate: Give your consumer something to read about. Show them why they should be buying CBD oil, and the various studies, research and data that backs up what it can do for them. Information is power, and disseminating it to your customers will create trust and respect around your brand. They will soon visit your site for information, whether it’s about how the products are made, or what effects they have.
What are the 5 major CBD marketing tips I need to know to effectively market my CBD products?
Content Marketing using Lead Magnets: Offer a lead magnet in exchange for an email address. Lead magnets provide value to the customer, and having their email address will enable you to foster the relationship with a potential paying customer. A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address – for example, a lead magnet could be any of the following items: digital downloadable content, a free PDF checklist, a report, an ebook, a video, and so on. This is the best way to get more subscribers – once you have their email, you’re ready to begin sending them reminders, updates, incentives like discounts, and so on. A great lead magnet is one that gets shared organically by the recipient – if a customer loves an article or video your site produced, they’ll share it with their network, and you’re one step closer to getting even more new customers for your business.
Content Marketing using Blogs that highlight CBD: CBD consumers want to be well informed. Blogs that highlight the benefits of CBD are a great partnership to foster when it comes to CBD Marketing Strategy. This is a major part of your content marketing strategy, as is publishing your own informative blog posts about why and how your product elevates and amplifies your consumers’ lives. The benefits here are threefold: first, you don’t need any paid advertising for it, second, blogging increases your brand’s visibility, and third, blogging will drive more traffic from organic searches on Google, Bing, Yahoo, and more.
Influencer Marketing: In order to have a high level of engagement on Instagram, it is imperative you reach out to influencers. Influencer marketing is a huge part of any CBD Marketing Strategy because it enables your product to get in front of a wide audience of people. Find the right influencers with the right demographic that matches your brand, and you’ll exponentially increase your brand’s reach with one simple post from a trusted Instagram star. Researching popular CBD-related blogs will enable you to find the right influencers for your product, as many of them will be interviewed or featured on said blogs as superstar content. Gifting influencers products in exchange for a promotional post is a great way to increase visibility of your brand.
Email Marketing: Email Marketing is still relevant – don’t put it on the backburner. When executed properly, email marketing is a very good way of making great bank. Next to Instagram, one’s email inbox is a place visited daily by every user with an email account on the face of the globe. This is crucial when you take into account just how many people you could be reaching personally on a regular basis with their email address. Make your emails to your consumers educational and informative, and allow them to learn more about your product and the benefits of CBD with each email you send. Present this information in a fun and engaging way, and you’ll be able to hook a potential consumer into reading through your little message. Give them extra incentive to buy, like a discount code, and they’ll be tempted to continue looking into your product.
SEO Marketing: SEO enables you to show up in top search results, which is what any company strives for. A strong SEO team with great tools and a good attitude will organically expand your brand. Google in particular is a platform that looks for expertise, authority and trustworthiness, and that means having informative content will be one of the most important aspects of your CBD website. Informing your consumers will be the way to their hearts, and to boot, it’ll be the way to Google’s too!
CBD Marketing is an essential tool in increasing your brand’s online presence. Make sure you include marketing as part of your promotional campaigns for any fashion company you have and want to see flourish! The right CBD Marketing strategy can be a huge step towards establishing your online presence and increasing the customers and purchases your brand experiences! Be sure to learn more about CBD Marketing today!
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