Conversion Rate Optimization


Conversion Rate Optimization

Your business website means nothing if it can’t get your visitors to convert, or simply put, make your visitors do what you want them to do. This can be buying a product, filling out a form, signing up for your email newsletter, etc.

Conversion rate optimization (CRO) takes care of this.

Conversion rate is just the resulting percentage of the number of conversions divided by the number of unique times a user visited your website (sessions). For example, if you have 50 conversions and 200 sessions, your conversion rate is 25%.

The only way you can optimize your conversion rate is by understanding how users navigate your site, where they spend most of their time, what actions they take the most, and what’s not convincing them to end up converting. This information will be extremely helpful to know what to optimize, what to get rid of, and even who to optimize for.

In order to get this information, you will need a good analytics platform, like Google Analytics. We are able to set this up for you if you haven’t done it already. This will allow you to know how many sessions and users you get, what devices they use, how they find your site, where they land first, what they engage with the most, where they usually abandon your funnel, and their overall demographics.

As you can see, the analytics platform will only tell you what they do, but not why they do it. However, you can use different methods, like on-site surveys, to go deeper and be really sure of where to focus your optimizing efforts.


  • It will give you the necessary information to optimize your website for those users who are more likely to complete your goals, in other words, your ideal user. This is especially useful when you have a decent number of sessions but a low number of conversions. CRO will just improve the lacking aspects of your site that were driving away potential conversions, therefore, maximizing the traffic you already get without having to bring more people to your website.
  • Your audience doesn’t have to scale so that your business does. You’ll see that once a larger part of your traffic starts to convert, your business will also start to grow.

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  • User experience will improve as soon as you know what works best. By expanding the parts of your site that perform the best, you’ll be giving your visitor more of what they want to see, giving them more reasons to stick around and convert.
  • After you optimize your site and solve your users’ needs, they’ll feel more inclined to share their personal information with you since they will trust your brand. This will result in more sales and leads.


Be sure to check our stellar Conversion Rate Optimization services today. We do have a set amount of clients that we manage when it comes to CRO services as this sort of program is very time and labor extensive, and if we can’t do it right, we don’t risk it!

Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions.

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