Your business website means nothing if it can’t get your visitors to convert, or simply put, make your visitors do what you want them to do. This can be buying a product, filling out a form, signing up for your email newsletter, etc.
Conversion rate optimization (CRO) takes care of this.
Conversion rate is just the resulting percentage of the number of conversions divided by the number of unique times a user visited your website (sessions). For example, if you have 50 conversions and 200 sessions, your conversion rate is 25%.
The only way you can optimize your conversion rate is by understanding how users navigate your site, where they spend most of their time, what actions they take the most, and what’s not convincing them to end up converting. This information will be extremely helpful to know what to optimize, what to get rid of, and even who to optimize for.
In order to get this information, you will need a good analytics platform, like Google Analytics. We are able to set this up for you if you haven’t done it already. This will allow you to know how many sessions and users you get, what devices they use, how they find your site, where they land first, what they engage with the most, where they usually abandon your funnel, and their overall demographics.
As you can see, the analytics platform will only tell you what they do, but not why they do it. However, you can use different methods, like on-site surveys, to go deeper and be really sure of where to focus your optimizing efforts.
BENEFITS OF CONVERSION RATE OPTIMIZATION
Be sure to check our stellar Conversion Rate Optimization services today. We do have a set amount of clients that we manage when it comes to CRO services as this sort of program is very time and labor extensive, and if we can’t do it right, we don’t risk it!
Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions.