Dental Marketing


Dental Marketing

Digital marketing has endless benefits for practicing dentists, one of them being the increase in exposure to new patients and clientele. Depending on your area of expertise as a dentist, your campaigns should target absolutely everyone who could be a possible patient in your office. However, planning a successful digital marketing campaign for a dentist takes time and knowledge. This article will give you some of the tips that have worked best for us when marketing dentists and doctors to the public.  

Q: What do I need TO DO to launch a marketing campaign for dentists?

  • Define your target audience: What are their demographics? Male, female or other? What about age and location? What needs and oral health concerns are you best at solving? These are important questions you have to answer to know who your campaign should reach and how. 
  • Don’t be afraid to be yourself: People feel closer to and are more likely to spend their money on brands that have a personality. In this case, you’re your own brand, and your attitude will be what will set you apart in a sea of practicing dentists. Think about what makes you unique, what your patients like the most about you or a certain philosophy that leads your career. This will build an image and identity that will make you more appealing to your potential clientele.
  • Put yourself out there: Nowadays, people find professional services in their area through a quick internet search. If you’re not online, you’ll be missing out on a huge number of people booking your services, and even if they find out about you through other ways, they’ll want to check online reviews of your work before deciding if it’s a good idea to go to your dentist office. You need to make sure that people can easily find you on the web and that they’ll find overall positive reviews of your practice.
  • Create strong campaign goals: Setting clear campaign goals pushes you to stay on track and hit landmarks after a reasonable period of time. What business goals do you want to reach? What criteria will you use to decide if these goals have been met?  What tools will you use in this process?
  • Define your tools and budget: Analyze digital marketing tools, such as social media platforms and ad systems and identify which one will work the best for your type of business. After you know what platforms you’ll be using for your marketing efforts, you can set up a budget that allows you to smoothly run campaigns on them. Take note of key metrics that will measure their success and set a timeframe, strategy and an overarching goal per campaign (ex: Facebook campaign, Instagram campaign, and so on should each have their own goals).

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  • Know that patients are your business: patients can tell when their needs are your number one concern. Make sure your space, office, and clinic lead to a positive patient experience. Remember when we talked about those positive reviews? Focusing on your patients is a significant part of your marketing campaign and should not be downplayed.
  • Have an engaging social media presence: You don’t have to use every platform to be relevant. Having a great Instagram account might be enough for you! It certainly worked for Dr. Evan Antin (@dr.evanantin), who now has not only a successful veterinary practice, but a hugely popular show on Animal Planet as well! The right content marketing on the right platform can do wonders for your business.


  • You’ll increase your opportunity to get new patients.
  • You’ll increase your brand awareness in the business world.
  • You’ll build confidence with new patients and improve the way you present yourself to the public.
  • You’ll foster loyalty by having a positive referral base and clientele experience.

Ready for Dental Marketing ?

In conclusion, marketing yourself successfully online can be a great way to establish your presence as a dentist in the digital world. Be sure to learn more about Dental Marketing today!

Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions, concerns or projects you may need advice for!

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