The experience of staying in a hotel is one of life’s true luxuries. Everyone wants to live in a hotel, just like Eloise! But, in contradiction, companies like Airbnb and Luxury Retreats are saturating the market, making that “home away from home” feeling part of the travel experience. Do you have a hotel you’d like to market? Are you running a hotel establishment that needs a boost in its online presence? Look no further than this article – let’s dive in!
Hotels are supposed to offer a great price, treat visitors like kings and queens, and provide a homey enough space with amenities that make the extra couple dollars worth it. The challenge posed for Hotel Marketing is the insane amount of competition saturating the marketplace! In order to hit goals and exceed metrics, you have to market your hotel right. Here are the top ways to do so!
Q: What can I do to market my hotel in an accessible, widespread way?
Be easy to find online! Technology is king, and it’s imperative you are easy to find as a business online. People travelling today always google before they go, so make sure you come up in search engines like Google, Yahoo and the like. Did you know that 75% of travelers use search engines to find hotels, places to stay, things to do on vacation, and so on? This is a huge portion of your customer base, so it would be in your best interest to be searchable!
Rely on monetization of SERP (Search Engine Results Page). The SERP for commercial hotels is extremely monetized, and that means that people googling will see a monetized ad first, before anything else! Make sure you’re coming up as a searchable and monetized advertisement. You must get aggressive with your marketing campaigns on Google Search, Display Networks, Bing, Facebook, Instagram, Tripadvisor and Kayak.
Make sure you put more money towards marketing budgets and advertisements during peak booking seasons! You’ll want to compete in a real way, and to do so, you need to market aggressively during peak travel times.
Location, location, location! Don’t just market your hotel, market your location, too! What about your geography attracts tourists? Why is your little space in the world special? What are the to-dos, the must-sees, the best tour guides and the can’t-miss spots for your demographic? Entice your guests with local attractions, fun events, festivals, parties – make them aware of everything your geographical location has to offer. This is a major part of why they’re going to choose your hotel as a vacation spot, so don’t downplay this aspect of your marketing campaign!
Let your customer service speak for itself: Tripadvisor is now the go-to place to research hotels and – most importantly – read guest reviews. This is the first stop when shopping for a vacation hotel, and be aware that your customers will be reading every single good and bad review out there! Create an account on TripAdvisor and follow up with your guests who’ve had a bad experience – apologize, give them incentive to return, and make the necessary changes at your establishment. Follow up with the great reviews, too – this will add to your social dimension and ensure loyalty amongst your guests!
Q: What incentives can I provide my potential guests to get them interested in booking?
VIP packages with extra amenities
24-hour access to the fitness center free of charge
Have a simple and easy website to navigate
Proper Hotel Marketing can be a huge step towards establishing your online presence and increasing the volume of guests you receive at your hotel! Be sure to learn more about Hotel Marketing today!
Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions, concerns or projects you may need advice for!