Life Coach Marketing

Are You Looking to Increase Your Brand’s Online Presence?

Life Coach Marketing

So you’ve decided to become a life coach: this means you’ll have the responsibility of advising people on your shoulders.  If you’re great with advice and a fantastic influence in people’s lives, then you’ve chosen the right path! Your next step is to figure out exactly how you want to market yourself, and just as significant – with which tools.  If you’re just beginning, you need to get the basics of your marketing strategy into play. In your first phase of business as a life coach, you need to begin learning what it means to be an entrepreneur and a marketing strategist.

Q:  What are the top 5 tips for Life Coach Marketers that I absolutely need to know?

A:  Many believe in the Marketing Hourglass approach when it comes to life coach marketing.  The Hourglass approach outlines that before your client comes to you for advice, you need to do the following things:

  1. Know that you exist as a marketable and valuable part of the industry
  2. Like who you are and what you stand for as as life coach
  3. Trust that you are credible and can deliver results to your clients in a way that will improve their lives
  4. Try out your skills in a low risk situation as a test run to prove your own worth
  5. Give your customers a way to buy your product or service

Q: What do I need TO DO to launch a marketing campaign as a life coach?

  • Know your audience:  Define your target audience and clientele.  Are they men? Women? Of what age? With what concerns and health preoccupations?  Get specific about who you’re trying to market your practice to. Once you have this information you’ll be able to strategically set up your marketing campaign in the right areas, so that it is seen by the right eyes and needs that you are able to readily meet.

Get personal:  What makes you stand out as a life coach?  After all, there are many life coaches on the scene.  So what makes you unique? Establish a brand voice and a motivating factor, a practice philosophy that you can advertise to your clients.  Having a philosophy and an identity in the market will allow you to reach people who have similar values.

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  • or, a practice philosophy that you can advertise to your clients.  Having a philosophy and an identity in the market will allow you to reach people who have similar values.Get online:  As a life coach, online presence is a must.  People will review you online, and search for you online.  Make sure what they find is overall positive and impressive, reflective of your mission, your practice and your ideals.  
  • Create strong campaign goals:  Developing and setting clear goals for your campaign will enable you to stay on track and hit each landmark you want to pass.  Think of it as a video game – with each success, you get taken to the next level. What business goals do you want to reach? What criteria will you use to decide if these goals have been met?  What tools will you use in this process?
  • Define your tools and budget:  Identify the tools you need to market your business, and make sure to take note of key metrics that will measure their success.  Set a timeframe and strategy for the campaign, and set an overarching goal per campaign (ex: Facebook campaign, Instagram campaign, and so on should each have their own goals).
  • Know that your clients are your business: a client-centered practice is something that every client can just tell from even one experience with you.  Make sure your space or office is conducive to a positive client experience, where you put your focus on the client’s concerns and needs first.  This is a significant part of the marketing campaign and should not be downplayed.
  • Have an engaging social media presence:  You don’t have to tweet, Facebook, Instagram, Vevo, Kik, and so on simultaneously.  Having a great Instagram might be enough for you! The right content marketing can do wonders for your business.

Q: What are the benefits of marketing for life coaches?  Why is marketing something I should invest in as a life coach?

  • You’ll increase your opportunity for new clients
  • You’ll increase your brand awareness in the business world
  • You’ll build confidence with new clients by way of the material and how you present yourself to the public
  • You’ll foster loyalty by having a positive referral base and clientele experience

Ready For Life Coach Marketing ?

Life Coach Marketing is an essential way to increase your brand’s online presence.  Make sure you include marketing as part of your promotional campaigns for any products you have and want to see flourish in the marketplace!  The right Life Coach Marketing strategy can be a huge step towards establishing your online presence and increasing the demographic and purchases for your products! Be sure to learn more about Life Coach Marketing today!

Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions, concerns or projects you may need advice for!

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