LinkedIn Marketing

DISCOVER WHAT LINKEDIN HAS IN STORE FOR YOUR BRAND

LinkedIn Marketing

LINKEDIN MARKETING

Social media platforms are always evolving and offering new ways to market our brands to reach a wider audience, and LinkedIn is one of those. LinkedIn Marketing is extremely helpful when we want to connect with professionals in our field, whether to promote our brand or to find experts in the area that would want to work with us.

LinkedIn is also a great platform to showcase a positive and trustworthy image of your brand on the web, allowing potential customers to see how many years of experience you have, what you stand for, and even who works with you. These are just a few indicators of how LinkedIn can play a huge role in your brand’s reputation.

STEPS TO A SUCCESSFUL LINKEDIN MARKETING CAMPAIGN

Set up your LinkedIn Company Page. This will be your business profile. Include any information about your company that could be relevant to your target audience and content that they might find interesting.
Decide what you want to achieve and who you want to reach with LinkedIn. You probably want to generate more leads or to increase your brand awareness online. Once you’ve set up your marketing goals for LinkedIn, you can define your audience. According to your niche, you can decide what group of people you want to target in LinkedIn to increase brand awareness.
Share engaging content. You can improve your rankings and search results within LinkedIn by constantly sharing relevant content. Another one of the advantages of publishing content on LinkedIn is that it’s indexed by Google, so it also helps your company’s overall SEO strategy. You can measure how good your content is through clicks, comments, and shares. As long as your posts solve a need, you’ll have people engaging with them.

Sponsor Your Content. Sponsored Content is a native advertising feature on LinkedIn that leads professionals to your content by promoting your best posts on their LinkedIn feeds. The platform offers different targeting tools to reach the right people on different devices. This is a great way to generate more leads and attract relevant followers to your Company Page.
Set Up LinkedIn Ads Campaigns. LinkedIn provides several advertising options such as bidding, targeting, measurement, and optimization. These allow you to create effective LinkedIn marketing campaigns that achieve your digital marketing goals. However, they need knowledge and expertise to be successful, and this is when we come in to help.
Improve your strategy with the use of analytics. LinkedIn tracks Company Pages and provides analytics on how well your content performs. These analytics will make it easier for you to see which posts have a bigger impact and therefore what topics and what kind of posts you should focus on from now on.

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BENEFITS OF LINKEDIN MARKETING

You’ll be able to increase your brand awareness, SEO, lead generation, and content curation with a LinkedIn Company Page. Additionally, you will get the opportunity to connect with professionals in the area that might want to work with you or promote your content, therefore, maximizing your visibility to a relevant audience that might be looking for your services and products.

READY FOR LINKEDIN MARKETING?

Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions, concerns or projects you may need advice for!

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