Local SEO is simple, not complicated, but many make this mistake when they attempt to broach the topic of SEOs.  So what do you need to know to really get started? Here are the basics to Local SEO marketing:

• Find out what your consumer is REALLY searching for: optimizing your website comes with knowing what your customers really want.  You can figure this out best by thinking like your consumer – this means you should think about what they’re searching for. If you can, ask them directly.  Otherwise, keep researching and making notes. Find out what keywords people use when they’re searching for you, and this is already half the battle. Look deeply at what kinds of iterations people use when they search for your business or its area.
• HOW are people searching for your business?  Find out what portals, websites, and tools customers and consumers are using when they look you up.  More often than not, this can be narrowed down to Google, but now the digital world extends to all kinds of apps as well.