Our Approach

Once we figure out what your customers need and how your mobile app will address it, we’ll build a blueprint that determines what needs to be designed and developed. This will be our reference point, and it will map out your app’s purpose and value.

• Designing
  • Together with Social Media 55’s app developers and designers, we’ll devise the perfect look for your business’ app, tailored to your vision.

• Testing
  • Once we’ve got a design you are happy with, we’ll test it to ensure optimal usability. That means making sure our mockup is feasible and ferreting out any bugs or issues that may cause problems.

• Design and Development
  • Next, we’ll start building your app. In consultation with our designers, we’ll make sure your app is on-brand while ensuring all the necessary functionality exists to ease your customers’ “pain.”

• More Testing
  • Once built, we will test every aspect of your app. Does it work the way you envisioned it, while solving your customers’ problem? We’ll iron out any kinks and make sure your app is ready for a soft rollout.

• Beta Launch
  • Once your app is ready, we encourage you to launch an early version targeted at early adapters or “influencers” within your target market. You want these people to get their hands on the app first. Their feedback is crucial, as they are the ones who will help spread the word. Plan a larger launch once they make it clear they love your new app and are willing to endorse it.

• Launch
  • Once your beta rollout has gone smoothly and your app is gaining traction, you are ready to launch it everywhere! Uploading your new app to the Google Play store is a snap. Getting it into Apple’s iOS store is a bit more of a process, but we’ll walk you through it.