Once you’ve got a solid base of users, the work isn’t done. Most users need a nudge every now and then, reminding them about your app’s value.

Here are a few of our favourite methods to remind users that your app exists:

• Push Notifications
  • The great thing about push notifications is that the app doesn’t need to be in use for you to send them out. Sending a notification welcoming a user to the app, or suggesting they register for your app is a great way to build engagement and collect user data. Offering a quick, helpful tour to orient users is also a proven way to get them onboard. Periodic hints and discounts also boost engagement in impressive ways.

• In-App Messages
  • In-app messages are another way to engage your users as they use your app. You can offer discounts or promotions through your in-app messaging system.

Once users have installed your app, you want to compel them to be active. We keep your user base loyal and growing by doing the following:

• Coupons/Discounts
  • Using data captured by your add, we tailor offers and discounts to each user or group of users. The opportunity to save will keep users plugged into your app.

• Exclusive Content
  • If you are looking for a way to demonstrate your app’s uniqueness, offering exclusive content is a great way to do so. We have the means and experience to create unique and exclusive content, including webinars, events and articles.

• Referral Programs
  • Part of our marketing strategy is to create referral programs that deliver results. Through key messaging and incentives, we help compel users to become brand ambassadors.