Non-Profit Marketing

LET MORE VOLUNTEERS AND DONORS FIND YOUR NON-PROFIT ORGANIZATION

Non-Profit Marketing

NON-PROFIT MARKETING

Non-profits nowadays need to have a solid online presence in order to raise awareness, serve more, get more people to join their cause, and attract more volunteers and donors. Digital marketing is one of the tools that non-profits have in order to make this happen.

Non-Profit Marketing can help you achieve your organization’s biggest goals, so let’s break down some of the essential reasons why you should consider investing in marketing your non-profit organization.

WHY YOU SHOULD MARKET YOUR NON-PROFIT ORGANIZATION

It increases your brand awareness: The more people that know about your organization the more people that will help spread and fight for your cause. No matter if it’s about people, animals or the Earth, a good digital marketing strategy will expand your visibility so that people who care about your cause can easily find and join forces with you.
It builds a trust-worthy brand: In order to find more donors and volunteers, your non-profit’s image needs to exude sincerity, trustworthiness, and responsibility. Apart from how you run the organization, your online platforms (website, social media accounts, etc.) have to correctly portray your will to do good. 75% of people judge an organization’s credibility based on its website design, so if your image and message don’t match perfectly, people will find it sketchy. Digital marketing helps correct any inconsistencies that might be turning people away without you noticing.

It implements a better donations system: As more people and potential donors find your non-profit organization, you’ll want to set up an effective donations system that makes the most out of every donation. For example, some organizations offer donation membership and monthly programs that constantly raise money for your organization, without you needing to fundraise so often.
It recruits more volunteers: non-profit organizations rely heavily on the help of volunteers. As you grow a compelling online presence, more people will contact you offering their help.

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PLATFORMS FOR OPTIMAL NON-PROFT MARKETING

An optimized website where people can find all the information about your non-profit, your mission, what you do, and what you need. This website needs to be searchable, load fast and ensure smooth user experience.
A social media account on a platform that allows you to run marketing campaigns, such as Facebook, Instagram, Twitter, and LinkedIn. The platform you end up choosing depends largely on the type of people you want to reach and where they spend most of their time on the web.

BENEFITS OF NON-PROFIT MARKETING

You’ll increase your opportunity to find new volunteers and donors.
You’ll increase your brand awareness among the organizations you share a cause with.
You’ll build trust with your audience by how you present yourself to the public.

READY FOR NON-PROFIT MARKETING?

The right Non-Profit Marketing strategy can be a huge step towards establishing your online presence and increasing your audience’s demographics and donations! Be sure to learn more about Non-Profit Marketing today!

Call us at 1-844-MEDIA-55 / 1-844-633-4255 with any questions, concerns or projects you may need advice for!

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