Q:  What are the first things you should do as a business when beginning a Snapchat Marketing Campaign?

• Set up a profile: Create an account on Snapchat – there is no difference between a personal account and a business account.  The only significant difference is that you need a business account to pay to run ads on the app. If you’d like to start slow and simply begin an easy marketing campaign, opt for a personal account to test the waters.

• Create a custom Snapcode: to create one for your business account, go to your Settings and click on the ghost icon, then the gear icon in the upper right corner.

Q: How does Snapchat work?  How do I take a Snap?

• Open Snapchat, and that should take you directly to the default screen, a.k.a. the camera screen

• To take a photo, press on the round button at the bottom.

• To take a video, press and hold down on the round button at the bottom

• To reverse the camera (take a selfie) click the camera button with arrows going both ways in the upper right hand corner of the screen

• To add stickers or animations, click the button that looks like a notepad at the top of the screen.  You can search particular subjects if you have a sticker in mind.

• To add text, press the T button and start typing.  You can change the color of the text as well.

• You can swipe right or left to bring you to the Chat screen or the Stories screen