TRADE SHOW MARKETING
Trade shows are spectacular productions where you’ll find the latest technology and products of a certain industry surrounded by luxury, glamour, and important people. These events are usually open to company representatives, members of the press, and people who register to attend, so they are wonderful opportunities to showcase and market your new products and services to a highly engaged audience. However, how do you market trade shows themselves?
A case study done by Deloitte & Touche proved that pre-show marketing enhances the quality of the audience attending by 46%. Needless to say, marketing your trade show is a must.
In order to start your trade show marketing efforts, you need a landing page for the event. This landing page will contain all the details about the show: name, location, date and time, relevant participants and companies involved, and a link to the official website. These details will help people decide whether they want/can attend the show or not.
Using a landing page is a great strategy because, with the right tracking methods, it lets you gauge how many people are interested in your event and how many of them finish the whole registration process to attend. By knowing where people abandon the funnel, you will know where and how to optimize it.
Tip: most users will be using a mobile device when visiting your landing page, make sure it’s mobile-friendly before going live.
After you’ve grabbed your audience’s attention with the landing page, you will want to guide them to your website. Here, they will fill out a registration form that will allow them to go to the event. Thanks to this form, you will generate leads and create a database of email addresses to launch the show’s email marketing campaign.
The use of videos and teasers on social media is also an excellent way to get your audience’s attention. These must be short but exciting videos that will give attendees a sneak peek of what they can expect from the show and get them hyped up as the date of the event gets closer and closer.
Encourage participants to promote the event on their social media platforms as well. It’s likely that your participants’ audiences are very similar to each other’s and even yours, which means that the more people everyone can get to attend, the greater the possibilities are of everyone growing their visibility due to the event.
Distributing press releases will also help you reach a wider audience and increase your brand awareness. Make sure to include a link to your landing page for those who are interested.
An email marketing campaign is another must. You can send reminders and offer special deals through your newsletter, making sure that those who receive the emails end up going to the show.
Trade Show Marketing is an essential tool to ensure your show’s success. Make sure you include marketing as part of your promotional campaigns for any upcoming trade show and see both your events and brand flourish over time! The right Trade Show Marketing strategy can be a huge step towards establishing your brand and increasing its demographics and revenue. Be sure to learn more about Trade Show Marketing today!
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