Types of Video

Video offers a lot of stylistic and technical options each with their own benefits. Depending on the circumstances, of course, one type of video may work better than another. Here are just a few of the more popular types of video you can produce to boost your business’ presence and gain more customers.

• Demo Videos
  • Because humans are visual learners, demo videos are great if you want to produce a quick how-to video for a product. Short, entertaining and engaging videos are a great way to explain how something works, as opposed to customers wasting their time flipping through unclear instruction manuals.

• Brand Videos
  • Introduce yourself to potential customers with a branded video. This gives you the opportunity to control the narrative and get creative in telling consumers’ your story. Brand videos allow you to make your business’ mission clear while building awareness and attracting customers.

• Animations
  • Animations are a great way to change things up and attract attention to your brand. Well-done animations are a great and novel way to explain concepts to your customers, especially abstract ones.

• Personalized Messages
  • Creating a short, personalized video to engage a customer is an amazing and often-underused method of leveraging video. Of course, producing a personalized video for each customer may not be feasible so pick your spots. Crafting a personal message and sending it to certain customers can create lasting customer loyalty, and is a great way to get people talking about your business. Never underestimate the power of the human touch.